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Privacy Policy

Welcome to Buy 4 Rich 

We appreciate your confidence in us and understand the importance of safe transactions and information privacy. This Privacy Statement explains how Buy 4 Rich and its affiliates (collectively “Buy 4 Rich, we, our, us”) gather, utilize, disclose, safeguard, or otherwise handle your personal information via the Buy 4 Rich website

While you may be able to explore certain Platform areas without registering with us, please keep in mind that we do not provide any products or services through this Platform outside of the UAE.

By visiting this Platform, providing your information, or using any product/service offered on the Platform, you expressly agree to be bound by the terms and conditions of this Privacy Policy, the Terms of Use, and the applicable service/product terms and conditions, and to be governed by Indian laws, including but not limited to data protection and privacy laws.

By visiting this Platform, providing your information, or using any product/service offered on the Platform, you expressly agree to be bound by the terms and conditions of this Privacy Policy, the Terms of Use, and the applicable service/product terms and conditions, and to be governed by UAE laws, including but not limited to data protection and privacy laws. Do not use or access our Platform if you do not agree.


Collection of Information

When you use our Platform, our services, or otherwise engage with us, we gather your data linked to your identity, the demographic, and the information supplied from time to time. Some of the data we may collect include but are not limited to:

Name, date of birth, address, telephone/mobile number, email ID, occupation, and any other information supplied as evidence of identity or address provided to us during sign-up/registration or use of our Platform.

We may also ask for your government-issued ID card/number and Know-Your-Customer (KYC) information to determine your eligibility for specific products, services, or events, such as credit and payment products.

Some of your sensitive personal information, such as your bank account, credit or debit card, or other payment instrument information, or biometric information, such as your facial features or physiological information (to enable the use of certain features available on the Platform to assist you with your shopping experience), or password, etc.

Some of the information you may submit to us from time to time includes your purchasing habits, preferences, call data records, device location, voice, browsing history, and other information.

Our major objective is to give you a safe, efficient, seamless, and personalized experience. It enables us to deliver services and features that are likely to match your needs and tailor our Platform to make your experience safer and easier.

In general, you can use the Platform without disclosing your identity or other personal information about yourself. You are no longer anonymous to us after you provide us with your personal information. We specify which fields are mandatory and which are optional where feasible. You can always choose not to submit a report by not using a specific service or feature on the Platform.

We may keep track of your purchasing habits, interests, and any other information you choose to submit on our Platform. We utilize this information to conduct demographic, interest, and behaviour research on our users to understand better and serve them. This data is gathered and analysed in aggregate form. This information may include the URL you just came from (whether or not it is on our Platform), the URL you travel to next (whether or not it is on our Platform), your computer browser information, and your IP address.

Suppose you join our loyalty program or participate in a third-party loyalty program offered by us. In that case, we will collect and store your personal information such as your name, contact number, email address, communication address, date of birth, gender, zip code, lifestyle information, demographic and work details that you provide to us or a third-party business partner that operates platforms where you can do so.

Open an account or transact with us. We may ask for additional information such as your billing address, credit/debit card number, expiration date, and other payment instrument details and tracking information from cheques or money orders to provide services, enable transactions, or refund cancelled transactions.

If you choose to post messages on our message boards, personalized messages, photographs, photos, gift card message box, chat rooms, or other messaging areas, or offer feedback/product evaluations, or if you use voice commands to buy on the Platform, we will collect the information you provide to us. Please keep in mind that any communications you post will be in the public domain and can be seen by others; thus, use caution while publishing such messages, personal data, photos, and reviews. We retain personal information as required by law to resolve disputes, provide customer service, perform internal research, and troubleshoot issues.

If you give us personal communication, such as emails or letters, or if other users or third parties send us correspondence concerning your activities or posts on the Platform, we may collect such information and store it in a file dedicated to you.

While you can explore various areas of our Platform without registering, certain activities (such as placing an order, consuming our online content or services, or participating in any event) do need registration. We may use your contact information to send you offers based on prior orders or choices, as well as your interests.

If you receive an e-mail or a phone call from someone claiming to be from Buy 4 Rich and asking for sensitive personal information such as your debit/credit card PIN, net-banking, or mobile banking password, please do not disclose it. Buy 4 Rich or our associate logistics partner will never contact you demanding such information. If you have already given such information, notify the relevant law enforcement agency right once. 


Use & Opt-Out Rights

We collect personal information to offer the services you have requested. If we use your personal information to market to you, we will opt out of such uses.

We use your personal information to assist sellers and business partners in handling and fulfilling orders; improving customer experience; resolving disputes, troubleshooting problems, promoting a safe service, collecting money, measuring consumer interest in our products and services, informing you about online and offline offers, products, services, and updates, customizing your experience, detecting and preventing fraud.

We will request your permission to access your text messages (SMS), contacts in your directory, camera, photo gallery, location, and device data: I to send commercial communications about your orders or other items and services. (ii) improve your platform experience and give you access to the items and services offered by vendors, affiliates, partners, or financing partners on the platform. You realize that your access to these products/services may be restricted if you do not authorize us.

We gather and analyse demographic and profile data about users’ behaviour on our Platform to enhance our product and service offerings continuously.

We recognize and utilize your IP address to assist, diagnose server problems and operate our Platform. Your IP address is also used to help identify you and collect broad demographic data.

We may invite you to participate in surveys performed by a third-party market research organization on occasion or us. These surveys may request personal information, contact information, gender, date of birth, demographic information (such as zip code, age, or income level), interests, household or lifestyle information, purchasing behaviour or history preference, and other information that you may choose to provide. Voice data or video recordings may be collected as part of the survey.

Participation in these polls is entirely optional. We use this information to personalize your experience on our Platform by displaying material that we believe you would be interested in and displaying content based on your choices.



On some sites of the Platform, we employ data collecting devices such as “cookies” to assist in analysing web page flow, assess promotional efficacy, and promote trust and safety. “Cookies” are tiny files that are placed on your hard disc to help us provide our services. Cookies do not hold any personal information about you. We provide certain services that are only available by using a “cookie.”

We also use cookies to reduce the number of times you have to enter your password during a session. Cookies can also assist us in providing information tailored to your preferences. Most cookies are “session cookies,” which are automatically erased from your hard disc after a session. You may always decline/delete our cookies if your browser allows; however, you may be unable to access some Platform features and may be asked to re-enter your password more frequently throughout a session as a result. Furthermore, you may encounter “cookies” or other similar devices installed by third parties on some Platform sites.

We have no control over third-party cookie use. For marketing and analytical purposes, we utilise cookies from third-party partners such as Google Analytics. Google Analytics assists us in understanding how our consumers interact with the site. More information on how Google uses your Personal Information may be found at You may also disable Google Analytics by visiting


Third-Party Data Sharing

We may share your personal information with our Group businesses, other corporate entities, and affiliates to provide you with access to their services and goods, such as delayed payment alternatives and rapid delivery through our logistical partners. Unless you expressly opt-out, these organizations and affiliates may market to you due to such sharing.

We reserve the right to release personal information to third parties. This disclosure may be required for us to provide you with access to our services and products, to comply with our legal obligations, to enforce our user agreement, to Facilitating and preventing, detecting, mitigating and investigating our marketing and advertising actions, fraudulent or unlawful.

If required by law or in the good faith judgment that such disclosure is reasonably necessary to respond to subpoenas, court orders, or another legal process, we may disclose personal and sensitive information to government agencies or other authorized law enforcement organizations. We may disclose personal information to law enforcement, third-party rights holders, or others in the good faith belief that such disclosure is reasonably necessary to: enforce our Terms or Privacy Policy; respond to claims that an advertisement, posting, or other content violates the rights of a third party; or protect our users or the general public’s rights, property, or personal safety.

We & our affiliates may share or sell any or all of your personal information to another business entity if we (our assets) seek to merge with, or be acquired by, that business entity or if the business is reorganized, amalgamated, or restructured. If such a transaction occurs, the other business entity (or the newly merged organization) will be obligated to adhere to this privacy policy concerning your personal information.


Other Links & Relationships

Our Platform contains connections to other websites that may gather personally identifiable information about you. Buy 4 Rich is not responsible for the privacy policies or the content of third-party websites to which it links.


 Precautions for Security

We employ reasonable security policies and processes to safeguard your personal information from unauthorized access or disclosure, loss, or abuse, following international standards ISO/IEC 27001:2013, recognized as one of the highest information security standards. We provide the usage of a secure server whenever you access your account information. For reasons beyond our control, information transfer is not fully protected.

We use industry-standard security measures and regularly update our systems to safeguard your personal information from hacking or virus transmission. However, users accept the security implications of data transmission over the internet and the World Wide Web by using the Platform, which cannot always be guaranteed to be safe. So there will always be certain inherent risks associated with Platform use. Users are responsible for protecting the security of their account’s login and password records.


Opt Out Choices/Exceptions 

After creating an account, all users can opt-out of receiving non-essential (promotional, marketing-related) messages from us. If you do not want to receive promotional messages from us, unsubscribe through the unsubscribe link in the email or contact our customer service team at with opt out-rights as the subject line. 


Marketing & Advertisement 

When you visit our Platform, we utilize third-party advertising firms to deliver adverts. These businesses may use information about your visits to this Platform and other websites (but not your name, address, email address, or phone number) to deliver ads about goods and services which you might be interested in.


Use of Minor’s & Underage Information 

Our Platform is only available to those who may establish a legally binding contract under the UAE Act. We do not intentionally seek or collect personally identifiable information from minors under the age of 18. Suppose you have supplied any personal information on children under the age of 18. In that case, you indicate that you have the authority to do so and permit us to use the information in line with our Privacy Policy.


Data Retaining 

We keep your personal information for no longer than is necessary for obtaining it or as required by law. However, we may retain data about you if we have a legal obligation to do so; if we are required by law to comply with any applicable statutory or regulatory retention requirement; if we believe it is necessary to prevent fraud or future abuse; to enable Buy 4 Rich to exercise its legal rights and defend against legal claims; or for other legitimate reasons. We may keep your data in anonymized form for analytical and research reasons in the future.



By accessing our Platform or giving your information, you agree to the collection, use, storage, disclosure, and other processing of your information (including sensitive personal data) on the Platform following the terms of this Privacy Policy. Suppose you provide personal data about other individuals to us. In that case, you indicate that you have the permission to do so and authorize us to use the information following our Privacy Policy.

We agree to contact you by SMS, Instant Messaging Apps, Call (including our other corporate entities, affiliates, loan partners, technology partners, marketing channels, corporate partners, and others).

You have the opportunity to withdraw your previously supplied permission by writing to us at the address shown below. Please include the phrase “Withdrawal of consent to process personal information” in the subject line of your message. Before acting on our request, we will verify such demands. Please keep in mind that consent withdrawal will not be retroactive and will be done in line with the provisions of this Privacy Policy, associated conditions of use, and relevant laws. If you withdraw your consent granted to us under this Privacy Policy, we retain the right to limit or prohibit the supply of our services for which such information is deemed required.


Alterations/Modifications/Changes to This Privacy Policy

Please review our Privacy Policy regularly for any updates. This Privacy Policy may be updated to reflect changes in our information practices. We will notify you of important changes by publishing the date our Privacy Policy was last amended, putting a notice on our Platform, or sending you an email if required by applicable law.



If you have a question, concern, or complaint about acquiring or using your personal information under this Privacy Policy, don’t hesitate to get in touch with us at the address shown above.


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